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# The devil you know: tips for leading through uncertainty
- URL: https://www.aliciamckay.co.nz/6-tips-for-leading-through-uncertainty/
- Published: 2018-12-04T21:08:00.000Z
- Updated: 2026-07-21T01:27:40.000Z
- Description: I'm going to let you in on a secret: people aren't actually afraid of change. They're afraid of loss.
- Author: Alicia McKay
- Tags: #wednesday-wisdom, Leadership

Have you ever heard that old saying: “*Better the devil you know than the devil you don’t”*?

I’ve had a jampacked few weeks facilitating strategy sessions up and down the country - rain, hail, even snow. The subject matter has been all over the place - from regulation and infrastructure to demographic change and economic development.

But every session, without exception, has been with leaders and teams grappling with change and uncertainty and trying to respond to it as strategically as possible.

And almost every day, I’ve heard about scepticism to change and resistance across the broader organisation.

- “We need to be careful about using the word change”
- “They just don’t like change”
- “We can’t have change for change’s sake; people hate change here.”

In a coaching session today, a client asked me, “How do I get my team to let go and embrace change?”

### A secret: people aren’t afraid of change

What we’re afraid of is uncertainty. More specifically, the unknown prospect of losing what we have.

It’s not stability we want, it’s certainty. Uncertainty does weird stuff to our brains. When dealing with the stress of an uncertain future, a flood of dopamine hits the caveman part of the brain, and we start paying too much attention to the things we aren’t sure about. It’s super stressful – and if it goes on long-term, it results in nasty stuff like insecurity, anxiety, depression and de-motivation. It is not a recipe for productive and engaged employees.

Almost without exception, we are wired to prefer the certainty of a negative outcome to anything uncertain. We’re intuitively poor at calculating risk because we value a potential loss twice as highly as a possible gain.

The bad news is that we live in a VUCA world, and ongoing uncertainty is one of the only things we can rely on. The good news is that leading through uncertainty is a skill we can learn.

### 6 tips for leading through uncertainty

- **Take power back.** Foster a sense of control by naming all the known and unknown issues and agreeing together on what’s worth worrying about
- **Focus, focus, focus.** Focus on only the issues that have the greatest impact and influence. Keep an eye on everything else, but let it go.
- **Practice what you preach**. Nothing is more reassuring than a leader who walks the talk—and vice versa. Watch your language and behaviour.
- **Put people first.** How people will understand and respond to change should not be a surprise or an afterthought. Do the work upfront to build engagement and communicate with intent.
- **Tell a positive story.** Our minds seek certainty and meaning, so offer some. Tell a story that builds meaning around uncertain challenges and motivates hope, optimism and excitement. People will make meaning regardless – so don’t squander the opportunity to frame it.
- **Keep it real**. A lack of transparency or authenticity engenders mistrust. Lose that, and you’ll struggle to regain it. Provide information, don’t tell fibs, and acknowledge your own fears and uncertainty along the way.