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# Day 1: Your strategy is a load of shit
- URL: https://www.aliciamckay.co.nz/day-1-2025/
- Published: 2025-12-01T02:55:02.000Z
- Updated: 2025-12-02T20:12:23.000Z
- Description: And a waste of time.
- Author: Alicia McKay
- Tags: 🎄 24 Days of Unpopular Opinions

🎄

Welcome to [24 Days of Unpopular Opinions.](https://www.aliciamckay.co.nz/tag/24-days/) In this series, enjoy an advent calendar of daily hot takes to help you get through the silly season.

Person, company or public agency: your “strategy“, if you have one, is probably a waste of time. 

Unless you can sum up what you're doing on the back of an envelope or in a short elevator ride, it's not a strategy. Only clear and simple ideas change behaviour.

Merry Christmas.

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