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# Day 24: Popular ≠ good
- URL: https://www.aliciamckay.co.nz/day-24-popular/
- Published: 2025-12-23T17:45:39.000Z
- Updated: 2025-12-23T17:45:38.000Z
- Description: Popular just means popular.
- Author: Alicia McKay
- Tags: 🎄 24 Days of Unpopular Opinions

🎄

Welcome to [24 Days of Unpopular Opinions.](https://www.aliciamckay.co.nz/24-days/) In this series, enjoy an advent calendar of daily hot takes to help you get through the silly season.

Popular things risk one of two problems: being too 'of the moment,' or too bland and palatable. The outcome is the same - they're quickly forgotten.

Popularity is its own category, which has little to do with quality or longevity. Getting funded/ being discovered/ being accepted/ signing a deal/ making it/ going viral are worthy achievements in their own right, but they don't mean the thing is good.

Of course, unpopularity isn't a reliable indicator either, (and being contrarian for attention is pretty lame too.)

Merry Christmas.

---

### 🎄 About 24 Days of Unpopular Opinions

This December, I'm calling bullshit, to keep you sane over the silly season. Over 24 days, I'll share 24 unpopular opinions - like an advent calendar, but filled with controversy instead of chocolate. Share widely to whoever else needs this.

**Catch up on unpopular opinions you might have missed:**

[December 1: You don't have a strategy](https://www.aliciamckay.co.nz/day-1-2025/)

[December 2: CEOs are tiny babies](https://www.aliciamckay.co.nz/day-2-24-ceos-are-tiny-babies/)

[December 3: Women should be ugly and mean](https://www.aliciamckay.co.nz/women-should-be-ugly-and-mean/)

[December 4: Leaders are dry drunks](https://www.aliciamckay.co.nz/day-4-dry-drunk/)

[December 5: Conspiracy theorists are right](https://www.aliciamckay.co.nz/day-5-conspiracy-theorists)

[December 6: We should tell people to shut up](https://www.aliciamckay.co.nz/day-6-shut-up)

[December 7: We should lose our Internet privileges](https://www.aliciamckay.co.nz/day-7-internet)

[December 8: Self-help is a con](https://www.aliciamckay.co.nz/day-8-self-help/)

[December 9: There's no right answer](https://www.aliciamckay.co.nz/day-9-right-answer/)

[December 10: Play the power game](https://www.aliciamckay.co.nz/day-10-power-game)

[December 11: Email is evil](https://www.aliciamckay.co.nz/day-11-email-is-evil)

[December 12: Your list sucks](https://www.aliciamckay.co.nz/day-12-your-list-sucks)

[December 13: We need to talk about class](https://www.aliciamckay.co.nz/day-13-class)

[December 14: Kiwis don't work hard](https://www.aliciamckay.co.nz/day-14-work-hard)

[December 15: Boredom is good](https://www.aliciamckay.co.nz/day-15-boredom-is-good/)

[December 16: Money comes first](https://www.aliciamckay.co.nz/day-16-money-comes-first)

[December 17: You're not important](https://www.aliciamckay.co.nz/day-17-not-important)

[December 18: You're stuck with yourself](https://www.aliciamckay.co.nz/day-18-stuck-with-yourself)

[December 19: Find a partner early](https://www.aliciamckay.co.nz/day-19-partner-poll/)

[December 20: Spelling still matters](https://www.aliciamckay.co.nz/day-20-spelling-still-matters)

[December 21: Most talent is effort](https://www.aliciamckay.co.nz/day-21-most-talent-is-effort/)

[December 22: You're probably wrong](https://www.aliciamckay.co.nz/day-22-wrong)

[December 23: Families are overrated](https://www.aliciamckay.co.nz/day-23-families)

[December 24: Popular ≠ good](https://www.aliciamckay.co.nz/day-24-popular)

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