Strategy

Strategy is the underdog's greatest asset. Reconcile your limited resources and unlimited aspirations with a theory of change that points your effort in the right direction.

Prepare for disaster

Hope for the best and prepare for the worst. When have things ever gone exactly as you planned?

By Alicia McKay

/ 13 Mar 2025

Keep the dream alive

Plans are predictions about how we think we could achieve our goals. They’re a hypothesis, an experiment ready to be run.

By Alicia McKay

/ 6 Mar 2025

Start with strategy

Our hopes, dreams, and plans live in an unpredictable future. We can’t read tomorrow’s headlines, but we can position ourselves to achieve our goals.

By Alicia McKay

/ 27 Feb 2025

Why strategy is a survival skill this year

Winging it is a death wish. If you don’t know what you want, the next 10 months are going to swallow you whole. Never fear: strategy will save you.

By Alicia McKay

/ 20 Feb 2025

Why strategy is a survival skill this year

Are you having the wrong argument?

Learn to have better arguments for fuller, fairer, and more focused decision-making.

By Alicia McKay

/ 13 Feb 2025

How to be more strategic

Strategists make their decisions with intention. Goal-oriented choices, made consistently, even under pressure, will deliver you almost anything you want.

By Alicia McKay

/ 24 Oct 2024

A strategic choice a day keeps the existential dread at bay

Strategy is something you do, not something you have. Make goal-oriented decisions once a day and rise to your strategic potential.

By Alicia McKay

/ 12 Sep 2024

A strategic choice a day keeps the existential dread at bay

How to run an 8 week strategy check-in

Here's some ideas for how to run exciting and engaging strategy away days that will keep people on track and keep your big picture plan moving forward.

By Alicia McKay

/ 8 Sep 2024

6 ways to stay on track when things turn to shit

Use setbacks as an opportunity to prove your commitment to what matters most. Perfect!

By Alicia McKay

/ 30 Jul 2024

6 ways to stay on track when things turn to shit

Connect, don't control: turning strategy into action

Strategy implementation is difficult: we get stuck on details, work in silos, go too slow and are scared of our own decisions. Here's what to do instead.

By Alicia McKay

/ 12 Jul 2024

Connect, don't control: turning strategy into action

Three ingredients of perspective

Perspective isn't pop-psychology or esoteric waffle. It's good decision-making practice with tangible application. In this post, I outline the three ingredients of perspective: horizon, significance, and connection.

By Alicia McKay

/ 30 May 2024

WasteMINZ Conference May 2024

Click through to watch the hilarious - and powerful - videos from Alicia's high-impact keynote about perspective.

By Alicia McKay

/ 29 May 2024