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Welcome to 24 Days of Unpopular Opinions. In this series, enjoy an advent calendar of daily hot takes to help you get through the silly season.
Person, company or public agency: your “strategy“, if you have one, is probably a waste of time.
Unless you can sum up what you're doing on the back of an envelope or in a short elevator ride, it's not a strategy. Only clear and simple ideas change behaviour.
Merry Christmas.
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