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How to make people listen: be trustworthy

The level of influence you have on others is directly proportionate to the level of trust they have in you.

How to make people listen: be trustworthy
Photo by Bernard Hermant / Unsplash
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When people ask me to help them run workshops and meetings, they often come in with lofty goals. How do I get people to really be in this? To own these outcomes and to take action? How do I get people to put away their siloes, their fears and their issues to make real progress?

Generally, I start with the basics. The very first hurdle is trust. Without it, it doesnโ€™t matter what you have to say, how good your workshop is or how important these problems are. If they donโ€™t trust you, they canโ€™t hear you. If they donโ€™t trust each other, they canโ€™t engage.

The level of influence you have on others is directly proportionate to the level of trust they have in you - and trust is a prize worth having. Teams with high trust produce better results, with fewer resources. Leaders with high trust enjoy the benefit of the doubt every time they enter a new room, have a new idea or approach a new client, customer or employee. Their reputation precedes them - and carefully nurturing that should be a high priority for any strategic leader.

โ€œWaste no more time arguing what a good man should be. Be one.โ€ 
โ€“ Epictetus

In the consulting world, where Iโ€™ve spent much of my career, its often said that youโ€™re only as good as your last job. As a leader, the principle is the same.

Stephen Covey, in The Speed of Trust defines four key elements to establishing credibility:

  1. Integrity - being honest, walking the talk
  2. Intent - making sure your motives are clearly understood
  3. Capabilities โ€“ the skills and knowledge to do your job well
  4. Results โ€“ what we get done.

Covey puts credibility down to two questions:

  • Do I trust myself?
  • Am I someone others can trust?

If you want to influence others, start with trust. People need you to be consistent, accountable and honest. Then, and only then, they might listen.

Tags: Leadership

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