You're already in!
Good to see you. Consider this your home base. Use the links below to find exactly what you're looking for.
What you'll get
You've got access to all the online goodies, and I'll pop up into your inbox once or twice a week.
Free stuff
Free members get newsletters, emails, and access to free tools and frameworks.
Wednesday Wisdom - You'll get an email from me every Wednesday. I've been publishing Wednesday Wisdom since 2018 and we've grown from 28 readers to over 11,000 subscribers. Check out the latest for a taste of what to expect.
Essays - I write deep-dives on social and professional issues like The Ambition Recession, AI and technology. Get started here.
Tools and frameworks - Practical guides and resources to help you apply the things we talk about here. Lots of freebies, plus exclusive paid resources like webinar recordings and the Meetings that Matter course.
Paid stuff
Paid members get all of the above, plus some extras.
Friday Flurry - A fortnightly behind-the-scenes email for paid subscribers. I write about my life, work and creative process, what I've been reading, watching, and thinking, and personal reflections on whatever's caught my interest. Catch up on previous issues.
Reading Log - A database of books I've read - and what I'm currently reading. This work in progress includes reviews and quotes, and you can dig into the database based on title, author, genre, themes, or vibes. Jump in.
Ask Alicia - New! Submit your curly questions about life, work, and leadership. New posts and answered questions all live on the AMA page.
Featured essays
Here are some popular essays to get started with.
- 2026: The State of It. Three trends to watch and three skills to master.
- Opinions are like assholes: An enema for your thoughts.
- Cognitive sovereignty: defend your mental territory
- From custom to conscience: Calling bullshit on old thinking.
- What the AI bros won't tell you: Better conversations for boring conferences.
- Poppy loppers: Why Kiwis snark at success.
- Scrolling is the new smoking: How Big Tech copied tobacco's playbook.
Explore by topic
Everything helps you do one of four things: think for yourself, see more clearly, make better decisions, or live on your own terms.
These collections are a great jumping-off point.
Explore by type
Essays
There's a treasure trove of reading on this site - with topics ranging from power, feminism, AI, public sector, change, leadership, identity or society and culture. If you're looking help at work, I've published hundreds of thoughts on strategy, change, decision-making, and your career.
Series
I'll occasionally get a bee in my bonnet that can't be handled in a single essay or video. If you missed any of them, flick through the collection.
Videos
If you're a video kinda person check out some of these popular ones, like:


Or, dive into the webinar back catalogue for all kinds of goodies on strategy, change and leadership.

Podcast episodes
If you're a podcast listener, you might like to catch up on What's On Your Mind, a podcast Digby Scott and I published twice weekly over lockdown and beyond, or The Alicia McKay Show, a live vodcast from 2022-3.
Or, you might like to dig into an archive of interviews.
Resources
I'm a practical gal, and I've published all sorts of handy resources that you can use to live a more strategic and intentional life - and bring that to your work, too.
Jump into the full collection, or check out these ones to get you started.
Quizzes


Downloads



Work with me
If you're hoping to hang out with me in person, have me speak at your conference or event, or attend some training, you can check out the links below:


Case studies
If you're interested in hearing about how I've helped clients get a strategic edge, read case studies about strategy, training and development.
Contact me
For media, speaking and interview requests, please email info@aliciamckay.co.nz with details about your feature, event, or platform.
To discuss in-house training or workshops, please fill out the form below.











