Every Wednesday morning since July 2018, ambitious high achievers enjoy a powerful dose of no-nonsense AHA! to revolutionise the way they think about work and life.

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We talk careers, personal development, productivity, business, and generally staying sane in a world designed to make that hard. If you're ready to take control of your life and career, get in.

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"Alicia McKay is the common sense guru I never knew I needed. Her advice and tools are instantly applicable and relatable. Exciting, accessible, challenging to the status quo and so darn inspiring."



"So inspired by your courageous leadership and role modelling. Your writing is always compelling and often confronting in a way that makes me squirm and gets me out of my comfort zone."



Here's a collection of recent Wednesday Wisdoms people loved. If you love them too... join us.

You deserve this. Bye. (Dealing with jealousy)
  • Why do people get jealous when you shine?
  • How to recognise that behaviour in yourself.
  • Two things...
4 minute Low-Down: What "Strategy" Is

In this post:

  • What strategy is
  • How to get better at it

Here's a 4-minute strategy breakdown from...

Set your own direction
  • The unhelpful pressure of a master plan
  • Navigation needs a starting point
  • Get perspective on your...
What Strategic Planning Is About (And Not About)

In this post:

  • The #1 outcome of strategic planning 
  • What strategic planning is about
  • What it is...
Pay yourself first
  • Why you need to pay yourself first
  • My experiment with sequencing
  • Useful strategies for your life
  • ...
You can be the one who changes things
  • It's never been more possible to do great work
  • You are always free to choose a different path 
  • ...
How to get on top of your stupidly long list

In this post:

  • Too many things will see you spin your wheels.
  • Nerdy strategic planning principles...
Nurture a network of freaks
  • Your peer group will shape you
  • Choose a new normal
  • Be a freak of nurture.

Your Peer Group Will...

A Fresh Take On Smart Goals: CRAZY Smart Goals!
  • Are you aiming too low?
  • The paradox of goal-setting
  • A formula for setting bigger, better goals.