Popular things risk one of two problems: being too 'of the moment,' or too bland and palatable. The outcome is the same - they're quickly forgotten.
Popularity is its own category, which has little to do with quality or longevity. Getting funded/ being discovered/ being accepted/ signing a deal/ making it/ going viral are worthy achievements in their own right, but they don't mean the thing is good.
Of course, unpopularity isn't a reliable indicator either, (and being contrarian for attention is pretty lame too.)
Merry Christmas.
🎄 About 24 Days of Unpopular Opinions
This December, I'm calling bullshit, to keep you sane over the silly season. Over 24 days, I'll share 24 unpopular opinions - like an advent calendar, but filled with controversy instead of chocolate. Share widely to whoever else needs this.
Catch up on unpopular opinions you might have missed:
December 1: You don't have a strategy
December 2: CEOs are tiny babies
December 3: Women should be ugly and mean
December 4: Leaders are dry drunks
December 5: Conspiracy theorists are right
December 6: We should tell people to shut up
December 7: We should lose our Internet privileges
December 8: Self-help is a con
December 9: There's no right answer
December 10: Play the power game
December 13: We need to talk about class
December 14: Kiwis don't work hard
December 16: Money comes first
December 17: You're not important
December 18: You're stuck with yourself
December 19: Find a partner early
December 20: Spelling still matters
December 21: Most talent is effort
December 22: You're probably wrong